One day, IKEA chooses to change their kitchen countertop depth from 28 inch to 29 inch. Supposedly 28 is a nazi number, since 2 and 8 can become B and H, which could mean Blood and Honor, i.e. a nazi reference. Thus, IKEA, issues a press release where they emphasize their inclusive policies and awareness. Since they don't want to cause further trama for their Jewish customers, they're making this change. You happen to know a good number of Jewish friends and ask them what they think. They all think this is crazy, and have never thought about a number being offensive in that way. However, there is one Jew on the internet who has had now published a blog post about being relieved. A lot of non-Jewish carpenters, shop-assistants and handymen debate online on Handymen News and conclude that maybe this doesn't prevent nazi violence today but "it's the least we can do". Why would somebody hold 28 inch so deerly? Unless they're a little bit nazi of course. Also, they agree that any non-Jew really doesn't have a right to speak on the matter, since they can't fully understand what it's like to be a Jew. With IKEA's change, more and more furniture companies follow suit and with the attention, pretty much every company starts to decide to remodel their kitchens, since they obviously don't want to be perceived as promoting nazi ideas. People keep saying that nobody would judge you if you keep your 28 inch kitchen countertop, but you suspect that's gonna be less and less true, as both homes and offices get renovated around you. Also, a lot of people claim that the 29 inch depth is just better, so what's there to complain about? And, if you're building a new kitchen, how hard is it to just mount a 29 inch rather than the 28 one. Turns out there's an adapter for the old shelves too. So what's there to complain about? You feel a little annoyed, but replace your countertop with a 29 inch version and move on.