Not sure why you are being downvoted. It is disgusting. It does nothing to help with any of the real issues. It just creates this sad gestapo culture where there is a rush to jump all over someone over something trivial and meaningless. The infringer of the rule is punished, the punisher feels superior, and nothing really improves. The enemy of progress is silencing discussion and stupid "bans" on everyday words just makes people hesitant to speak less they violate the latest woke rules. (Like every word that has "man" in it instead of "person/woman/whatever".)
Using black justice as a pawn to further their own image and agenda? No. Not really. These realtors want to cash in on this bandwagon. I am disgusted, indeed.
Let me just thank you personally for the money I'm getting out of this. I went into Social Justice Warrioring for the feel-goods, but the buttload of cash is definitely a nice bonus.
More charitable reading would be that they don't want to offend potential customers. I mean, I guess that can be seen as "cashing in," but then all good customer service could be dismissed in the same fashion.