That's a nice fee structure, but honestly I don't care if Google and Apple increase the fee to 90% as long as there are alternative stores that can realistically compete against GPlay and the App Store.
That means no scary warnings and endless dialogs filled with FUD about malware and stealing personal data, or requiring non-technical users to understand and enable a checkbox hidden deep inside the settings app, or dedicating full-time teams of security researchers to finding and irresponsibly disclosing vulnerabilities in competing stores, among other things.
Because when there's competition, a fee structure like what the Microsoft Store has will naturally appear.
That means no scary warnings and endless dialogs filled with FUD about malware and stealing personal data, or requiring non-technical users to understand and enable a checkbox hidden deep inside the settings app, or dedicating full-time teams of security researchers to finding and irresponsibly disclosing vulnerabilities in competing stores, among other things.
Because when there's competition, a fee structure like what the Microsoft Store has will naturally appear.