> Is a name change really that difficult for everyone?
It's just a complete misunderstanding of the topic. Changing "master" branches simply confuses signified and signifier, and the fact that multiple signified can have the same signifier (like the signifier stool and the signified faeces and a thing to sit on. Removing the word doesn't remove the concept.
If these companies actually wanted to work for diversity, they could just do exactly that: employ more people from other backgrounds, or have extra internships for early orientiation in high school, or fund computer labs schools in poor neighbourhoods and so on.
Edit: As an illustration of how this doesn't affect the underlying meaning: In Germany there's a similar discourse going on, and the result is that the German radical right also started to talk about migrants instead of aliens or foreigners. But they didn't change their attitudes at all! They just adapted to the new word and kept their old concept.
It's just a complete misunderstanding of the topic. Changing "master" branches simply confuses signified and signifier, and the fact that multiple signified can have the same signifier (like the signifier stool and the signified faeces and a thing to sit on. Removing the word doesn't remove the concept.
If these companies actually wanted to work for diversity, they could just do exactly that: employ more people from other backgrounds, or have extra internships for early orientiation in high school, or fund computer labs schools in poor neighbourhoods and so on.
Edit: As an illustration of how this doesn't affect the underlying meaning: In Germany there's a similar discourse going on, and the result is that the German radical right also started to talk about migrants instead of aliens or foreigners. But they didn't change their attitudes at all! They just adapted to the new word and kept their old concept.