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Let's be honest, the average user (even myself) will just click 'okay'. It doesn't help anyone and just causes annoyances for most users. If there was proper legislation to block the tracking full-stop then maybe it'd make a difference but in the end it's just a half-measure that causes frustration for both parties. The users that have to dismiss the prompts and websites that have to implement them.



you are missing my point.

if you visit site A, you click OK, get all the cookies, get screwed, and annoyed.

you visit site B, you don't see the popup, you don't get annoyed (and screwed with invisible tracking, but you just said you don't care about that)

In the long run, we should hope site B will get less attrition and keep more users, by being less annoying (as a consequence of not tracking you)




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