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I don't think that's really the same concept, though.

Yes, a utility app might be "done" at some point and only need updates when the App Store requires you to build against a newer iOS SDK. Fine. But many apps go through large changes over time and accumulate large improvements that might be worth paying more for.

Selling a new major version as a new app is a clumsy experience for users. They need to find the new app, install it, somehow transfer all the data and settings from the old app to the new, and then delete the old app. Most of that isn't something the app author can automate or do for the user.

I agree that some people might "abuse" this sort of functionality to sell subscriptions without selling subscriptions. But so what? Under this imaginary App Store upgrade flow, the user could also choose to keep using the old version and not upgrade. That gives the user more choices, not less.




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