>I'm pretty sure that it's much easier to sell a 50€ app than a 10€ subscription.
Very much this for me, I will go to great lengths to avoid using software with subscription fees. For example, I was fine with paying several thousand for the Adobe suite and upgrades in CS4-6.5 days but no way will I pay $50/month for the same software. The cost may be less upfront but I have an easier time justifying a single one time purchase than a continual unending string of fees. I don't use the software enough to justify the expense month after month so seeing the bill again and again wears on me until I cancel.
Very much this for me, I will go to great lengths to avoid using software with subscription fees. For example, I was fine with paying several thousand for the Adobe suite and upgrades in CS4-6.5 days but no way will I pay $50/month for the same software. The cost may be less upfront but I have an easier time justifying a single one time purchase than a continual unending string of fees. I don't use the software enough to justify the expense month after month so seeing the bill again and again wears on me until I cancel.