With OnlyFans, Patreon and Twitters super follow we’re slowly finding ways to make the consumer/creator interaction more direct. It’s only a matter of time before something close to microtransactions pops out of these.
It’s interesting that influencer promotion is already out-of-band from general internet advertising. They are paid directly to promote products to people who have proactively followed/engaged with the influencer already.
It’s interesting that influencer promotion is already out-of-band from general internet advertising. They are paid directly to promote products to people who have proactively followed/engaged with the influencer already.