This is a great comment that really hits the nail on the head for me about how I feel when I see articles like this.

I'm not going to deny that reading more effectively & efficiently can be desirable in certain technical reading where the aim is to absorb, digest & learn the material. But in the general sense its kind of the antithesis of why I would read anything. I don't want to knock off as many paper backs as quickly as I can so that I can rattle off a meaningless number and increase my cultural capital.

I also find it weird and slightly creepy that people elevate book reading to this almost infinite pedestal. If people get more enjoyment and fulfilment out of playing video games, for example, then that's an equally valid use of time. More so if they're not interested in reading.

For me it comes down to if you enjoy reading in and of itself as a hobby then you'll hopefully find time to do it and be enriched because of it. But just trying to force yourself to blitz through as "effectively" as possible loses the magic. Especially when you consider how much time and thought the very best writers put into every single construction.