Yes, if everyone could agree on a single vision, they could pull it off. Or, individuals: employees, and investors could make their own choices and abandon the failing company and go to work for or invest in another company like Newegg.

Newegg's website is great, and it hasn't been duplicated even by companies with deep pockets like Amazon. It requires knowledgeable people to categorize the merchandise. The startup costs would be significant, and likely money they didn't have. And they'd be gambling on the idea that it'd be successful. And if everything worked just right, they'd essentially be competing directly with Newegg with the Fry brand being their only competitive advantage.

It's quite easy to see how individuals would jump ship rather than get everyone to agree to accept a pretty large risk for the purpose of saving a brand name where the new company would be essentially nothing like the new one.