Analytics tools like Amplitude give you vastly more and more-useful information than just sessions and events. Sure, it's one thing to capture events, but fast and easy search and segmentation of those events? Building ad-hoc funnels and visualizing behavior of cohorts over those funnels? This is real and significant value.
There's a reason that there are profitable companies dedicated to building stuff like this. It's really hard to get right in a scalable way.
Unless you're already a multi-billion dollar corp (and how did you get that big without analytics), it's a no-brainer - this is something to buy, not to build.
There's a reason that there are profitable companies dedicated to building stuff like this. It's really hard to get right in a scalable way.
Unless you're already a multi-billion dollar corp (and how did you get that big without analytics), it's a no-brainer - this is something to buy, not to build.