Traditionally the space of self-help/entrepreneurial/managerial advice posts has been of interest, but the bar needs to be high because only the top-quality slice is really worth spending time on. That's true of technical posts too, but even more true of this stuff.
Often the discussions end up being more interesting than the articles, as HN readers share their related experiences. In such cases we'll often leave the thread up even when the article itself is fluff.
The main problem with the current article is that it doesn't include enough detail. If there were a few interesting examples or case studies, that would go a long way. Saying no based on staying focused is an interesting topic and an important and difficult skill, the kind of thing it's easy to think you're doing when you're really not.