All human-created phenomena are social phenomena. "It's just tech" is said only by those who fundamentally don't understand this or want you to ignore those social aspects for their own gains.
Contrary to what lots of the Bitcoin aficionados might like people to think, the social aspects of it are the only part that really matters outside of a crypto mailing list. And they're also the reasons it's insane to expect people to actually use it.
Bitcoin is as much social phenomena as neodymium magnets.
Lots of people buy bitcoins but thats just consequence of the fact that bitcoins are excelent at being scarce and seem to be excelent at staying scarce and at some other things.
Contrary to what lots of the Bitcoin aficionados might like people to think, the social aspects of it are the only part that really matters outside of a crypto mailing list. And they're also the reasons it's insane to expect people to actually use it.