> How in the hell are you going to make that data an interesting draw that users want to read or learn about?
People are probably looking for that data. Find out exactly what they're searching for, and tailor your content/site presentation around those keywords. You can use Google Keyword Tool to find this information:
Right, but you still need to present it in a way that is easy for people to understand. XML is a fantastic way to deliver a large amount of data, but it is hardly parse-able to anyone who doesn't know what a markup language is. JSON as well. My point was that "take data, throw adsense on it" is hardly a simple plan.
Developers need to know how to display data in an easy to understand, easy to follow, and easy to consume manner in order to get people to the site. Keywords and SEO only go so far. You still need readable content for humans.
People are probably looking for that data. Find out exactly what they're searching for, and tailor your content/site presentation around those keywords. You can use Google Keyword Tool to find this information:
https://adwords.google.com/select/KeywordToolExternal