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I've seen client sites that get 10-30% CTR w/ $4 CPC and I've seen 1% at $0.20-$0.80 CPC.

It really depends on a number of factors including the audience, their intent, how they find your site, the site layout, etc.

It may not be common but I wouldn't say it's unrealistic.

PS: If you're making $50 from 150,000 page views per month, are you open to selling the site?




You're right, unrealistic is not the right way to describe it. I don't doubt that quite a few people are able to make a couple thousand off adsense and 150,000 pageviews or less per month.

However, the article is saying it is incredibly easy to do this. On that point I disagree. I think if you spend a lot of time working on finding the right niche and developing the site that you can definitely pull it off, but I don't think it's easy. And, as someone else pointed out there are a lot more interesting ways to make $2000/mo building a niche web app.


Just for fun, I'll throw in my own stats: I make $650/mo from 4,000,000 pageviews. However, the low rate is easily understood because I run a forum.




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