FLoC is an engineering solution to a political problem.
The problem with targeted advertising isn't the use of cookies, the problem with targeted advertising is the targeting. It doesn't matter if you're using fancy machine-learning and on-device targeting to avoid technically collecting targeting data. People don't like seeing their web history funnel into their advertising.
> FLoC is an engineering solution to a political problem.
Yes.
> the problem with targeted advertising is the targeting
Is it? The problem with advertisement is the advertisement. I don't like to see ads at all, but one thing I know for sure, I'd take targeted ads at all time over random ads.
> People don't like seeing their web history funnel into their advertising.
No. This is the problem YOU have with it. Most of the non-tech people I know have no idea what you are even talking about.
I don't think the choice is between personally targeted ads and random ads though. There are middle options.
For example, if I search for "how to do a Subaru oil change" it's the perfect opportunity for the search engine to show me ads related to motor oil, Subarus, car maintenance videos, etc... If I opt in to sharing my location with the search engine they could also show me ads from local repair shops and car dealers.
Later on when I'm reading an article about dog training, I don't want to see ads about fixing my car, show me ads related to dogs. Use the context of the page for targeting.
Sure, search does really well for contextual because there is lots of intent. But most other contextual is not like that: people aren't looking to buy something.
Your normal usage isn't dog training or subaru oil changes. It's idle nonsense like whether Kim Kardashian is angry with Courtney Cox or whatever. There's not enough to sell you that's contextual. People have an idealized vision of what they spend time on. It's nothing like this productive stuff you're talking about.
Not to be annoying, but advertising is serious money. If you think you can do good contextual advertising you will become rich very easily. Anyone will. It's hard for me to believe that no one is doing this supposedly easy and effective thing well since all the incentives are there.
Sure, but there are a lot of ethical problems with them.
Imagine starting a service that paired individual shoppers with a passive handler to follow them around a shopping mall to build dossiers including:
* everything they pick up and look at
* what they eat in the food court
* the clothing styles and sizes they try on
* what their transportation to the mall was
* their race, gender, age, and apparent ethnicity
* etc...
It doesn't sound like that at all. It's more like the shopping center hires people to follow you around and write down all this info about you while you shop, whether you want them to or not.
Can we really be sure that current user-targetet advertising is better than contextual advertising? It seems to me that nobody wants to step out of the safe model of targeted advertising, since it does work well enough, and so there haven't been big enough attempts at contextual advertising to really say one approach is better.
As an anecdotal test, I went to cnx-software.com and disabled my adblocker. The site has roughly 13 ads, 3 served by Google, the rest custom. Google tried to sell me toothpaste, while the custom ads are for things I'm actually tangentially interested in, like SoMs, embedded devices and assembly services. This kind of advertising obviously has a large overhead for the site admins right now, but I could definitely imagine an AdSense-like service that would distribute ads based on processing the site's contents.
Yes we can be sure, especially because user-targeting includes contextual signals. Google and Facebook are two of the most valuable companies on the planet because they have the science of ad targeting completely figured out.
That's like arguing heading to Alaska to prospect for gold in 1899 was a great idea because the companies selling picks and shovels in Seattle were making bank.
No. Those companies were making bank selling picks and shovels because picks and shovels are great for digging for gold, regardless of whether you actually find any.
Tired analogies and ridiculous strawman arguments aside, Facebook and Google are valuable because they have a valuable product in their advertising technology. What and how you use it is an entirely different issue.
Sometimes…sometimes not. I'm sure you've seen the blogspam articles that tell you how to fix whatever problem you're having with your computer and the first step is to download their product to do a "scan".
Aren't ads always about giving one competitor an advantage regardless of any objective benefits for the consumer? (With the exception of PSAs and the like.)
My wife buys diapers online, then ads for diapers show up on my computer.
I go shopping for underwear on one device, and then when reading a technical forum with co-workers on a different device, there's ads with people just wearing underwear.
I assume it's already been written but I've said and I'll say again that the 1984 of the future will be set in or around some kind of algorithmic dystopia. I'm specifically thinking a corporate one although China...
But the problem is we are not getting targeted ads. We are getting semi-targeted ads.
If someone is paying 10 usd for conversion and you have chance to convert 1%, another one has 90% chance to convert but paying lets say 0.10 usd, even if you have 90 times better ad, ad network will show you the 1% one.
Privacy advocates need an excuse to advocate for privacy and impose more regulations for the Common Good.
Then we end up with crap like the cookie banner - which completely ruined the internet for me.
There is not a day I don't have to close one of those and browser extensions to block them are nowhere as good as blocking ads. Not to mention, accepting all the cookies is one click, while rejecting them either require 1 minute of thinking or browsing through popups and menus.
The fact that 99% of the people don't care is over their head.
If people cared they would be using duckduckgo.
Funnily enough, I use duckduckgo and I think it's a great Google replacement - but I don't care about being tracked, I just appreciate the features (especially code snippets in search)
>I'd take targeted ads at all time over random ads.
Why?
It's not the content you want and the fundamental idea behind targeted ads is precise manipulation of people's behavior which is an extremely dangerous thing to have at scale.
The problem is that most ads are for shitty products you don't need and those crowd out the ads for the few non-shitty products that makes your life better.
In my view users should be able to browse ads by subscribing to interests and tastes. Instagram is close to this, but voluntary discovery would really make users feel more comfortable...
I agree that it sounds crazy and counter intuitive, but if everyone could post geolocalized ads, it would feel better.
The problem with targeted advertising isn't the use of cookies, the problem with targeted advertising is the targeting. It doesn't matter if you're using fancy machine-learning and on-device targeting to avoid technically collecting targeting data. People don't like seeing their web history funnel into their advertising.