When you begin to publish opinions prolifically, you have to consider that it could result in things like a loss of professional opportunities. You might decide to go ahead and use a pseudonym, but there's no right or expectation in the real world that your works must not be attributed to you.
You can blame the NYT but Scott's basic problem is that he published a bunch of stuff on his blog that could interfere with his practice as a psychiatrist. When you have multiple sources of significant income it's not abnormal for conflicts of interest to arise. It's not really a journalist's responsibility to protect them. The rule that they identify the WHO in their story is a good one.
You can blame the NYT but Scott's basic problem is that he published a bunch of stuff on his blog that could interfere with his practice as a psychiatrist. When you have multiple sources of significant income it's not abnormal for conflicts of interest to arise. It's not really a journalist's responsibility to protect them. The rule that they identify the WHO in their story is a good one.