Even loyalty to an artist is overrated. Tidal had exclusivity with some of the biggest names in music with dedicated fanbases and this mostly got people to sign up for the one-month free trial and cancel.
Beyonce and Jay-Z moved back onto Spotify. This is a model that is proven not to work.
To be fair, there is also a difference between streaming shows and music.
For shows, I sit on my couch and either open Netflix or Prime Video, and then start the show I'm going to be watching the next hour.
For music, I have Spotify playlists for different moods/genres. If a specific song/artist is not on Spotify, too bad, but I'm not going to stop cooking, wash my hands, go to my phone to switch apps, go back to cooking, stop again in 10 mins. to go back to Spotify
Beyonce and Jay-Z moved back onto Spotify. This is a model that is proven not to work.