This blog post strikes me as poorly written, overly emotional, and light on reasons to care. While not Amazon-sized, Elastic is itself a rather large company. Am I supposed to be upset that you're having difficulty getting even larger because of Amazon? Considering you're the experts on this product, shouldn't you be confident in your ability to differentiate from someone offering it as an afterthought? If anything, Amazon's poor support of their Elastic offering amounts to lead gen for a properly run solution. Finally, feel free to change your license now that your original license is no longer conducive to your growth aspirations, but whining that "not OK" Amazon forced you to do it just comes across as sour grapes.
> shouldn't you be confident in your ability to differentiate from someone offering it as an afterthought?
They are. What they aren't confident in is their ability to differentiate from someone who offers it moderately competently, while not having to pay a single cent in development costs, unlike Elastic, which have to pay for almost all of them.
I have to agree and came here to say this - the “Not OK” thing feels like we are all being lectured. This is an (one) unfortunate side effect of social media. The author doesn’t hear how he sounds, and can’t see the cringe on some of the audiences to realize it’s an awful (cringeworthy) tactic.
Could have come across better, but otherwise I support the authors assertions.
They probably aren't worried about not becoming larger so much as getting swallowed whole by AWS. AWS has the economies of scale to severely undercut pricing. Especially considering they aren't spending anything on development cost. They can just let elastic search deal with that.
