In that video, Steve mentions the fact that iOS had location permission prompts before iOS 6 – is that what you are referring to as incorrect? Because that is a good catch, permission prompts were present at least as early as iOS 4.2:
EDIT: Oh, I see, if you are referring to the PR or marketing portion, I think it is certainly clear that Apple had a pro-privacy stance, but that did not make its way into the company's _consumer_ marketing:
https://www.youtube.com/watch?v=39iKLwlUqBo
Jobs @ D8
People are quick to forget because back then everyone (including HN) was praising Google for everything under the sun.