In case you didn't notice, there are already anti-trust lawsuits against Google; I'm happy that such inspection of big tech is happening. Even so, that's a separate issue
When a company (or two) gets a near-monopoly on a distribution channel, bans are no longer a business issue. We banned X becomes much more important than "because of Y" part, which can always be made up and is pretty weak in the case of parler.