> Some people have built multi-million dollar brands off the TLD, but how do you raise prices to take advantage of that without losing the 100,000 other registrations that will just churn away?
Is there anything to stop them from raising prices on the most established domains while keeping the long tail at the same price?
E.g., some of the new TLDs already have "premium" pricing for dictionary word domains, is there anything stopping them from raising the price on dictionary domains after someone has started using them?
I’ve been trying to find an example of someone having a domain reclassified to premium while it’s registered and haven’t been able to. I think that would signal the end of that TLD. I know I’d never buy one after hearing about that.
We pre-registered a dictionary .london domain we had a trademark on for £200 as a potential switch from the longer .co.uk we were using. When it came to sunrise, our registrar told us that .london told them there was an error and our domain hadn't actually been pre-registered but was now available for £5000. I consider it fortunate that we got the early warning before investing money in rebranding.
Is there anything to stop them from raising prices on the most established domains while keeping the long tail at the same price?
E.g., some of the new TLDs already have "premium" pricing for dictionary word domains, is there anything stopping them from raising the price on dictionary domains after someone has started using them?