If the campaign is well measured, this is taken into context.
FB advertisers are paying for results and they will pay, or not, for those results, not really the targetting.
If ABC corp knows for sure their target is top 50% Households, and FB can only roughly provide that, then the value will work itself out in the numbers.
If FB can provide that target more precisely, those ads will convert better becoming even more valuable.
FB advertisers are paying for results and they will pay, or not, for those results, not really the targetting.
If ABC corp knows for sure their target is top 50% Households, and FB can only roughly provide that, then the value will work itself out in the numbers.
If FB can provide that target more precisely, those ads will convert better becoming even more valuable.