>... do you have a better way of reaching those targeted viewers?
I'd be curious to see how blogs do at targeting certain demographics. Presumably if you had a blog aimed at high-earning college educated people you could get a pretty high ratio of (target demographic/all viewers).
But I assume advertisers generally trust metrics more than intuition so you need something like Facebook or Google's ad network to identify someone as belonging to a certain demographic before the advertiser will believe it.
>Presumably if you had a blog aimed at high-earning college educated people you could get a pretty high ratio of (target demographic/all viewers).
Correct. The problem of course is scale. How much money such blog can accept from advertisers before it will get absurdly expensive to buy ads from such blog?
FB gives you targeting and scale, and you need both to run meaningful advertising campaign.
I'd be curious to see how blogs do at targeting certain demographics. Presumably if you had a blog aimed at high-earning college educated people you could get a pretty high ratio of (target demographic/all viewers).
But I assume advertisers generally trust metrics more than intuition so you need something like Facebook or Google's ad network to identify someone as belonging to a certain demographic before the advertiser will believe it.