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ashtonkem
on Dec 24, 2020
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Facebook managers trash their own ad targeting in ...
According to FB metrics, FB AI magic works great. Then again, according to FB metrics video engaged better than text ... and it turns out they were lying. I wouldn’t put it past them to goose the numbers a bit for their core product.
hertzrat
on Dec 24, 2020
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The “videos engage better than text” idea has been dominant for a few years now. It’s based on a Facebook statement?
ashtonkem
on Dec 24, 2020
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Facebook pushed that argument
hard
, and there is an ongoing lawsuit over whether they misled their customers.
hertzrat
on Dec 24, 2020
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What’s the evidence they misled customers? Internal documents?
nopriorarrests
on Dec 24, 2020
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They confessed.
https://www.nytimes.com/2016/09/24/business/media/facebook-a...
antupis
on Dec 25, 2020
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This or put more generally ads don't work as FB says they do. It is much easier to blame faulty ml than say that people dont click ads.
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