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Why wouldn't it be legal? Every site that uses it has to specifically add it and opt-in. Sites are willingly implementing AMP pages and telling Google etc. that the page exists and can be cached/served as an alternative to the original page link.


Google was pushing sites that used AMP higher in search results.

They are currently facing lawsuits in court in both the US and EU I believe for anti-competitive practices, AMP being one of them.

* Google no longer treats AMP pages as special as of a few weeks ago.


It looks like Google still treats AMP pages as special, and will for a few more months, as announced a few weeks ago: https://developers.google.com/search/blog/2020/11/timing-for... https://searchengineland.com/amp-wont-be-required-for-google... https://themarkup.org/google-the-giant/2020/11/19/as-antitru...


Yes, the favoritism in search results for sites using your own tech could definitely be an antitrust issue.




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