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>In this case Apple is getting all the goodies about the user: their location, their usage, their connections, everything. Meanwhile, they are blocking others from having it.

Because Apple doesn't seem interested in collecting all this data in the first place. If they were, it'd be straight up hypocrisy, but that doesn't appear to be the case.

Don't get me wrong, I value open platforms myself, but right now it seems like the choice in mobile OSes is largely between an open platform that leaks data like a sieve and a restrictive platform that at least has some semblance of privacy. I keep flipping back and forth and hope for a better option one day, but I'm glad there's at least someone putting pressure on the advertising panopticon.




Right. I think what I am trying to say is that by focusing on illusion of privacy, Apple can take a long view on abusing the said privacy. They are all trying to murder the other guy with whatever tools they've got. FB is using ads and data, Apple is using their device strong hold, MSFT is going after business users...etc.

It's not that one is better or worse, but I think it's important to recognize that each one has its flaws.




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