Sendgrid is primarily a transactional emailer. Autopilot, ActiveCampaign, Hubspot (probably what OP should use), Marketo, etc are marketing emailers. They have tons of automation around event ingestion, drip campaigns, conditional logic to sync events into Salesforce, fine-grained analytics around email campaigns, etc.
Sentry is (typically?) error reporting.
Hubspot will give you deals if you're a funded startup. Honestly, it's probably the best choice. The value proposition is
1. don't spend eng time on marketing emails. If your company is anything like mine, onboarded senior eng time is basically the scarcest resource we have;
2. enable the marketing person you will eventually hire
Sendgrid is primarily a transactional emailer. Autopilot, ActiveCampaign, Hubspot (probably what OP should use), Marketo, etc are marketing emailers. They have tons of automation around event ingestion, drip campaigns, conditional logic to sync events into Salesforce, fine-grained analytics around email campaigns, etc.
Sentry is (typically?) error reporting.
Hubspot will give you deals if you're a funded startup. Honestly, it's probably the best choice. The value proposition is
1. don't spend eng time on marketing emails. If your company is anything like mine, onboarded senior eng time is basically the scarcest resource we have;
2. enable the marketing person you will eventually hire
3. industry-standard tooling