Apple a couple years ago added 16,000 employees in India for its map "update" group - I bet it's pretty easy to guess what they were doing isn't it?
That was a far better investment versus buying a relic from the propreitary vehicle navigation data era who are still surviving selling yearly DVD updates and wondering when the last of their cheese will vanish.....
CarPlay and Android Auto have decimated that business - from a captive reoccurring business model to being completely decimated and gutted. It's another Blockbuster-esque lesson in getting displaced before you know you are being displaced. The smartphone is now your navigation device.
That was a far better investment versus buying a relic from the propreitary vehicle navigation data era who are still surviving selling yearly DVD updates and wondering when the last of their cheese will vanish.....
CarPlay and Android Auto have decimated that business - from a captive reoccurring business model to being completely decimated and gutted. It's another Blockbuster-esque lesson in getting displaced before you know you are being displaced. The smartphone is now your navigation device.
Note: NavTeq, HERE, TomTom, Garmin survivor.