This sums it up. Trump took low participation voters and made politics sport for them. The slogan "make libs cry again" - it's not about what he can do for them, it's about how he can hurt "the other". That his supporters identified with him so much every attack against him they felt was an attack on them.

The rabid cult of personality that popped up around him has been highly disturbing to watch. Decking everything out in shirts, hats, flying his name as a flag, painting your house with his name, covering your vehicle with flags. The non-stop rallies and campaigning even after he was elected.

And no, before someone trys to compare, it was not like that with Obama. People were excited about him but it did not become an everyday identity alongside a never-ending campaign.