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The data CA used wasn't collected by them. They got it from a research project at Cambridge University's Psychometrics Center. This is exactly the same situation.



You are a little short on facts. Dr Michal Kosinski and Dr David Stillwell of Cambridge University pioneered the use of Facebook data for psychometric research with a Facebook quiz application called the MyPersonality Quiz.

Aleksandar Kogan was a lecturer at Cambridge who then built his own app based on Stilwell's and Kosinki's app and work. Aleksandar then turned around and sold his version to SCL - the parent of Cambridge Analytica. And the reason that Cambridge Analytica wanted his app was because it worked under the social network’s pre-2014 term of service which allowed app developers to harvest data not only from the people who installed the app as well those people's friends.

Stillwell also denied Kogan's request for access to to his and Kosinskis myPersonality dataset. So No the Cambridge Analytica data did not come from Cabridge University or the Psychometrics Center.

The NYU Ad Observatory's data is completely public and the intended audience of that data is journalists and researchers doing analysis of online political advertising. This is the polar opposite of clandestinely harvesting user data in order to manipulate people.

So no it's not "exactly" the same situation but rather the exact opposite.


From the Wired magazine explainer on CA:

"That data was acquired via “thisisyourdigitallife,” a third-party app created by a researcher at Cambridge University's Psychometrics Centre. Nearly 300,000 people downloaded it, thereby handing the researcher—and Cambridge Analytica—access to not just their own data, and their friends' as well."

https://www.wired.com/amp-stories/cambridge-analytica-explai...

re: "the exact opposite", you are putting a lot of weight on the intention behind this use. After the public response to CA you might appreciate why FB is going to strictly apply the rules.

But I generally agree that users running an extension in their own browser is a different situation than an app developer subject to the FB ToS and am not sure why FB would be allowed to block this.


Hi, I am David Stillwell. I can confirm that Kogan's app "thisisyourdigitallife" was his own endeavour and unrelated to the Psychometrics Centre. I'm not sure why Wired has written this now. They actually already wrote an extensive article about the Psychometrics Centre here in June 2018 if you want the real story: https://www.wired.com/story/the-man-who-saw-the-dangers-of-c...


Thank you for clarifying. Always nice to get first-hand information.


The "thisisyourdigitallife" was not developed by the Psychometrics Lab it was developed by Kogan(a lecturer at Cambridge University) who by then had formed his own company called Global Science Research Ltd (GSR.) GSR signed the contract with SCL Elections and sold the Kogan app to them. SCL Elections being the parent of Cambridge Analytica.

Kogan's app was based on the myPersonality app which was developed by Kosinski and Dr David Stillwell who did work at the Psychometrics Lab and denied Kogan access to their dataset. Cambridge Analytica and Cambridge University are not the same thing at all. So there is no comparison to NYU and Cambridge Analytica or Cambridge University for that matter.

Saying I'm "putting a lot of weight on the intention behind this use" is kind of a bizarre statement considering the data is literally available to everybody. See:

https://adobserver.org/ad-database/

The Project also clearly states:

">If you want, you can enter basic demographic information about yourself in the tool to help improve our understanding of why advertisers targeted you. However, we’ll never ask for information that could identify you"

And to that end the code for the plugin that the Ad Observatory project is used also freely available:

https://github.com/OnlinePoliticalTransparency/social-media-...

How much more transparent can you get than that? The goal of the Ad Observatory project is literally to try to understand how we are being targeted and manipulated. How is this in anyway the same as the secret harvesting of data by a political consultancy that billed itself as providing "election management" services?


That makes quite a bit more sense. Thanks for clarifying.

To the grandparent: A researcher selling IRB-protected data would be effectively ending their academic career and opening themselves up to a mountain of legal trouble from the university and anyone who participated in the trial.




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