"I love being white and I think it's something to be very proud of"

- Gavin McInnes, the founder of Proud Boys

The group claims to not be racist, yes, and they do have non-white members. However, their specific stances on various issues do add up to a white supremacist group in practice. As for non-white membership, it seems to be more along the lines of "honorary Aryans".

Let's put it this way. The Proud Boys have more white supremacists among them than the general population have.

Very different than being a white supremacist organization.