But the LF/CNCF is doing branding wrong by putting their brand on tons of different software, most of it bad.

I hear ya. The point I was trying to make is that some private/public consortiums that appear to be regulatory institutions are mostly marketing associations. A quick check is to see if there is a large fee associated with joining and if the largest part of the association's budget is marketing/advertising.

Maybe I'm being pedantic but what bugs me is the 'C' in CNCF. The CNCF is mostly/all 'K'ubernetes specific which is a subset of the software that targets 'C'loud Infrastrture-as-a-Service. The term cloud-native has lost some meaning, at least in search results.

Yeah, some k8s people are trying to redefine "cloud native" as "uses k8s".