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Source is here: https://www.emarketer.com/content/average-social-media-time-...

Not sure how they collected the data though.




That's total time spent on social media. According to the source, Facebook's usage is 38 minutes a day. I suppose this also counts people who don't use Facebook though.


Ack, you're totally right. I pulled that link from this https://sproutsocial.com/insights/facebook-stats-for-markete..., which makes that stat sound like it's Facebook-specific.

https://www.broadbandsearch.net/blog/average-daily-time-on-s... puts it at 58 minutes, and https://www.nytimes.com/2016/05/06/business/facebook-bends-t... (from 2016) notes that it's 50 minutes (apparently reporting by FB in an earnings report).


I wonder if Hacker News counts as social media.


Good thing fb never fudged data for the purpose of selling more advertisement

(for those who don't remember https://www.theverge.com/2018/10/17/17989712/facebook-inaccu... )




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