No, it's bad style when you produce mass consumption content where your audience could have varying degrees of familiarity.
When you write hagiographical blog posts praising your teammates who are luminaries in the field, you write for the field. It's a sort of reverse shibboleth - you don't care for readers who know nothing and you increase the reader bond for those who do know. References (frequently to pop-culture) have a similar power. Terry Pratchett, for instance, does so very well with lots of things, including science¹.
Your invocation of the rule, actually, is an example of misunderstanding the purpose of a rule and misapplying it.
When you write hagiographical blog posts praising your teammates who are luminaries in the field, you write for the field. It's a sort of reverse shibboleth - you don't care for readers who know nothing and you increase the reader bond for those who do know. References (frequently to pop-culture) have a similar power. Terry Pratchett, for instance, does so very well with lots of things, including science¹.
Your invocation of the rule, actually, is an example of misunderstanding the purpose of a rule and misapplying it.