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I'm a junior programmer who's just started my own business (selling tea, www.minrivertea.com). We have physical products, but sales are 100% online.

I'd say the biggest challenges have not been technical. Understanding business law, import/export, promotion and marketing, getting photography, sales, dealing with accounts. That side of things has taken up 50% of my time, but it's been 90% of my stress.




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