I think the point he is trying to make is that, having a point of view that runs through your company, helps influence and define the positions that you take, when you are dealing with the questions you mentioned.
Everything starts to revolve around your companies point of view instead of around what you think most people want. I think he makes a great point, and relates directly to this awesome talk by simon sineck http://bit.ly/eLt15m.
People develop personal relationships with a point of view, thus helping you develop a brand not just a product. And not only a brand but one that stands for something and has values.
I think this is the most important thing you should be thinking about when approaching product design, customer service and financial responsibility.
Although I'm not one hundred percent certain what you mean by financial responsibility. I'm assuming your referring to corporate social responsibility, I'm not so sure that this has much place in a startup.
Everything starts to revolve around your companies point of view instead of around what you think most people want. I think he makes a great point, and relates directly to this awesome talk by simon sineck http://bit.ly/eLt15m.
People develop personal relationships with a point of view, thus helping you develop a brand not just a product. And not only a brand but one that stands for something and has values.
I think this is the most important thing you should be thinking about when approaching product design, customer service and financial responsibility.
Although I'm not one hundred percent certain what you mean by financial responsibility. I'm assuming your referring to corporate social responsibility, I'm not so sure that this has much place in a startup.
I would love it you could expand on this.