I see this argument a lot, I grew up in such an environment. But being moral is really not a luxury because there are several very rich people who are immoral. Being moral is easy or hard depending upon your means, but so is everything else. At the end of the day you have to think about what you are doing and you and solely you are responsible for this.

Also this whole argument is distracting from the fact that this is TrustArc we are talking about. Its an american company with 340 employees and over 20 million american dollars in annual revenue. When a company out of India does this same thing we can argue impact of means on morality then.