I certainly made a mistake here I think. I normally try to avoid mentioning what my startup is or use examples so that it comes across as something people can relate to their own situation, and also so that it doesn't seem self-promotional, since that definitely isn't the intention. Reading back through I can see how it was not clear. I've added the actual "point of view" I'm adopting in my current startup as an example in the second paragraph of the "What does it mean to have a point of view?" section. Thanks for pointing this out, I hope it is a lot clearer now!