Me too, but I just went to amazon to buy it and discovered that the kindle edition is more expensive than the hardcover:

http://www.amazon.com/gp/product/B003UYUP6M

Considering it cost about $2-$3 to create and ship the hardcover book to amazon, depending on amazon's cut of the kindle book, the publisher might be making more money on the hard cover.

Are you sure about this? The prices for me display as:

Hardcover, Amazon Price: $13.98

Kindle price: $12.99

The price table also shows someone selling a used "New" copy for $12.14.

Interesting, for me the Kindle price still is the most expensive:

https://skitch.com/kroger/r4t51/shades

I take it you are browsing from outside the US? That may explain things.

Buy it from Kobo for ~$9

www.kobo.com/ebook/In-The-Plex-How-Google/book-MZyWhEAmIEK9_krIsLWoaw/page1.html