On it's own this service isn't that compelling. As part of the new Apple One bundle - it's actually not that much of a reach as I already am subscribed to a few of the traditional Apple offerings - adding this wouldn't be much of a stretch at all.

Which will be the real problem for Peloton and the other dedicated fitness offerings out there. Bundles are powerful, even if they sometimes are on the wrong side of the sunk cost fallacy.