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Simple: devote more resources. People, money, teams, management support.

Even if the rational reason for being slapdash is lack of resources and lack of focus, that means the company is not investing enough on addressing the underlying problems. Things happen, and sometimes you need to jump to put out a fire - but if putting out fires is a routine mode of work, it's a symptom of a much wider problem.

I am under no illusion that trying to protect against disinformation and propaganda would be easy. As you said, the volume is so vast that it's going to require a lot of effort and immense focus. Constant firefighting shifts the efforts, and deprives focus.

Whether that's intentional or an emerging property, the end result is the same.




Suppose you have enough resources to try to do it "right". How do you moderate in a way that's globally fair? There is disinformation (which should be moderated), but there are also legitimate disagreements (which should not). Even facts themselves are often open to interpretation, and people don't argue in objective terms.

The degree of nuance leads me to believe it's just impossible to do at commercial/global scale (though I would agree it could be done better than it currently is).


That isn't what's being discussed here. This is the case of artificial amplification of opinion.

One person : one opinion seems a fair goal.

Posting all day about something as yourself is very different than running a network of accounts.


I absolutely agree that the person in the article lacked a significant amount of management support, that was a complete failure of her team




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