Overall, there's an interesting organizational dynamic that we've seen around data enablement. Marketing and other operational teams need it and it's often locked in the product space. It's usually not a priority for the eng team because they are focused on the core product, but the data is there. The important stuff (ETL copy of the product db) is usually not a huge mess.
We are inspired by warehouse tools like Looker that made that accessible to more people, giving them autonomy to be successful. Grouparoo takes that one step further to add on top of the data and make it actionable in all the other places that people want it.
In my experience this scenario is very accurate. Add to it the growing usage of tools like Pipedrive, Pipefy, Airtable, that sometimes prod-eng team is not even aware.
As a Rudder and Fivetran user, I can see a very complementary use case for Grouparoo. Where the first two are responsible for unifying events and external data in the DW and Grouparoo to sync user data to other tools.
Overall, we believe events are an overused approach in this space. They clearly have their place for impression data, but product dbs or data warehouses have lots of good stuff that isn't being used enough to drive goals. Then there's all the issues with getting that right in these other tools that no engineer wants to deal with (rate limiting, formatting, schedules, idempotency, etc).
So I hope there's a place because it's the gap we saw and are hoping to solve and share with the community. Email me if you want to chat more: brian [at] grouparoo.com
Overall, there's an interesting organizational dynamic that we've seen around data enablement. Marketing and other operational teams need it and it's often locked in the product space. It's usually not a priority for the eng team because they are focused on the core product, but the data is there. The important stuff (ETL copy of the product db) is usually not a huge mess.
We are inspired by warehouse tools like Looker that made that accessible to more people, giving them autonomy to be successful. Grouparoo takes that one step further to add on top of the data and make it actionable in all the other places that people want it.