So would this then mean that Google's Adwords program for advertising your business based on keywords and target countries or regions is broken and unusable for business owners? (at least not profitably usable).
I've read very different from other commentators right here on HN who claim that Google ads work well for them and likewise I've heard plenty of anecdote from users of Facebook's and other ad platforms that they have delivered positive ROI for ad placement of their offers.
I think it depends if you’re doing Direct Response Ads, or branding.
With DR if your sales / leads are not generating a Return on Adspend (ROAS), you will change or stop advertising.
With branding, you might not even notice that Google is sending traffic from the wrong country. And you might be happy with the great looking vanity metrics.
My experience with Google (YouTube) Ads is that they work extremely well. I use them to generate leads for solar panel installers.
I've read very different from other commentators right here on HN who claim that Google ads work well for them and likewise I've heard plenty of anecdote from users of Facebook's and other ad platforms that they have delivered positive ROI for ad placement of their offers.
Any opinion?