> LinkedIn’s ad platform reported 11 clicks. RMG’s logs showed ten clicks.
This is well within the IAB's 10% discrepancy. Also that sample size is bullshit. I could show you the sample size of my $7,000 campaign from a couple months ago that recorded a slightly larger discrepancy, but the fact of the matter remains that LinkedIn was the best performer of all ad networks I tested.
Again: That's not to say there's no fuckery afoot but that is a hell of small sample size to refer to as a "study".
This is well within the IAB's 10% discrepancy. Also that sample size is bullshit. I could show you the sample size of my $7,000 campaign from a couple months ago that recorded a slightly larger discrepancy, but the fact of the matter remains that LinkedIn was the best performer of all ad networks I tested.
Again: That's not to say there's no fuckery afoot but that is a hell of small sample size to refer to as a "study".