The biggest mystery for me is why so many people believe so strongly in Facebook Ads. I have never gotten ANYTHING other than bot traffic from FB, or anything above 0% conversion, after repeatedly (mis-)spending thousands on FB ads. I must really be going all backwards about it, or something.
(P.S. this is for content that otherwise gets a very healthy conversion rate from organic traffic)
All I get are ads for cheap consumer products off alibaba, some even having the audacity to claim they are made in USA, when I could do a reverse image search from their shopify page to the alibaba post.
I read all the happy comments wondering how many were bots. I comment about finding the product on alibaba and my comment is swiftly removed and the option to comment is no longer on the post. So much for freedom of speech, zuck.
My experience with FB ads stopped when they were estimating our target of interest as being 50% male and 50% female, with a large interested population living in Libya.
(P.S. this is for content that otherwise gets a very healthy conversion rate from organic traffic)