> “You’ll see the call to action is ‘Request Demo,'” Gellis said. “So, arguably, a user who sees this ad and clicks legitimately on it will be looking to get a demo of the analytics tool we were marketing.
This guy is deluded. People click random things to get more info, and they might not have liked the more info they got so didn’t go ahead with the demo.
I stopped reading the content of marketing websites ages ago, I just click on whatever is big and orange or other flashy colors until I see something that looks like a list of features, or whatever I'm looking for ¯\_(ツ)_/¯. I don't expect to be the only one to have this marketing blindness. I guess I'm a bot based on my behaviour?
If the landing page has a bunch of soft stuff like 'expands synergy' on it I am just going to assume I was not the target audience. I'm not a CEO, I'm a practitioner. Put something crunchy in there. Sorry you guys wasted your marketing budget on a mistargeted ad lmao.
> The point is to keep my real interests private from creepy marketing departments.
Which is why you block all ads?
Companies don't care about 'real interests'. They see the things you click on and show you more ads based on it. They earn money. That's it.
The marketing department knows the sites you visit because it has to serve the ad so this thing can click on it.
Exactly, there's more than 1 factor while his campaign didn't work at all.
As mentioned in other comments, his ad spend was pretty low anyway, you can't come to conclusions if a campaign is successful from 11 clicks.
The main problem is that his creative/lander or his copy didn't convert.
Having the clicks differentiate from the ad source compared to your tracking tool is pretty common as well. If you're using just GA to track it, the numbers are going to be wildly different with people having Adblockers.
I've worked on some large B2B ad campaigns on LinkedIn, some of them we only ever got 1 lead, but that lead was worth a lot more than that the campaign budget, so that was a success for us.
This guy is deluded. People click random things to get more info, and they might not have liked the more info they got so didn’t go ahead with the demo.