Last line shows it is a company issue not individual. Think if some VP in Google recommends reducing free beverages inside company to shitty cola only it will not be accepted by higher ups. If your VP/SVP/CFO are reading only number and not the text line attached to it and its implications it is a culture issue.
In this example with Google, the higher ups might reject this idea, but only because the measure would have a net negative impact on their own bonuses: pulling the cheap drinks would make 0.3% of employees move and the execs won't get bonuses because retention rate is a metric the company owners look at.
I see execs as a blind force of nature that does everything possible to enrich itself within the constraints set by higher ups. If the company owner hires an exec and gives him a task "give me more liquid assets by end of year no matter what", the exec will liquidate the company, because the constraints were loose. Same with those sleazy VPs running the facilities: SVPs set very loose constraints (likely intentionally), and got the rather expected result.
