why should someone go into your store when they can get the same products online
Easy answer: because they'll walk out with the book they were going to buy and the book next to it. We used to have second-hand bookstores that would send you catalogs that you would peruse (by subscription, you'd actually pay for the catalog), and you could order from that. It was worth the money, no recommendation engine comes close to browsing a well-curated store.
Easy answer: because they'll walk out with the book they were going to buy and the book next to it. We used to have second-hand bookstores that would send you catalogs that you would peruse (by subscription, you'd actually pay for the catalog), and you could order from that. It was worth the money, no recommendation engine comes close to browsing a well-curated store.