But what if that is what I as an Apple customer actually pays for - a walled garden where everything is controlled? As a consumer it doesn't hurt me at all. All apps on the app store adhere to a certain set of rules and if they don't they are removed. It also means that payment is controlled by Apple, which is fine by me. I trust Apple more than I trust Epic or any other potential company that wishes to bypass App store rules wrt payments..

And i buy many Apps priced way above 99 cents.